Association content creators and directors shared their view of how well they’re doing in using content to achieve top-level business goals. Are they ready to compete with the efficient for-profit content machines? Are you?


The goal of this ongoing study is was to capture a high level view of the current state of associations related to their ability to utilize content as a tool to more effectively drive member loyalty and retention. We looked for insights to better understand where associations are excelling and how they need to evolve. From perspective and strategy to structure and tools, we gathered insights that could provide valuable direction for association executives as they work to grow their organizations.

Learn more about how associations are doing with:

  • content and member retention
  • organization-wide content strategy
  • cross-department collaboration on content marketing